Optimizing your web site!

Banner Advertising

Overview
Banner ads and other media purchases give your projects immediate traffic and opportunities for great visual branding.
 
Portfolio is well-positioned to serve as a strategic partner to make campaigns work for you as a viable and cost-effective strategy.
 
* Targeted traffic is the only real way to drive visitors directly to your website and get actual sales results!
* Banner creation delivers a powerful marketing advantage you cannot ignore!
* Alerts Internet users about your business or services
* Raises brand and product awareness
* Increases the number of visitors to your website
* Increases product / service sales
* Manages media details by campaign tracking.
Right On Target
Web advertising campaigns need to generate leads and increase sales for businesses.
 
We will provide your organization with cutting edge web marketing solutions that are effective and cost-efficient.
 
We can plan and develop creative banner ad designs or set up E-Newsletters to build referrals and keep in touch with your customers through the Internet.
An Attractive Presentation
We'll target specific websites and networks to ensure that your banner ads find the perfect audience. When you pay based on the size of the audience viewing your ads, you must ensure that you reach your target market. 
 
Our difference lies in the ability to align and work with all businesses in your company's distribution channel, creating integrated promotions and advertising materials that foster consistent brands and generate incremental sales.

 

Paid Shearch

Overview
Sometimes you want traffic now.
With service like Google’s Ad words and Yahoo’s Overture, you can get eyes on your site the first day.  We are in a period when banner advertising seems to be on the rise. With the right  tools  just about anyone can create a campaign, but making that campaign sing and a ensuring viable ROI is a science and optimization is the key.
 
*  Creation of an optimal pay per (PPC) or Cost Per Click (CPC) programme.
*  Page impressions or page views keyword-related marketing strategies.
*  Create brand awareness, and a brand image.
*  Create an Affiliate Program.
*  Add Google AdWords PPC text ads to your advertising .
Pay-Per-Click Management
We will completely optimize your campaign structure to help with ease of management, increase Click Through Rate, and to easily identify non-performing keyword groups. Portfolio ensures that clients are targeting the best keywords for their site through comprehensive research. Long tail keywords are often used to drive qualified traffic at lower CPC's
Delivering A Stronger Brand
Research indicates that consumer brand platforms, identity systems, including brand standards, product brochures, promotional posters, in branch merchandise centers, banners, custom product illustrations and photography, window signage, interior/exterior branding placement in both free and paid search listings greatly improves your brand presence, resulting in more clicks.
Keyword Research & Advertising
Paid searches are not only a great way to build traffic and exposure quickly, but keywords will be manually assigned to the most relevant landing page on your site.
 
Our research shows, that AD copy becomes stagnant over time, therefore it's key to keep your ad copy fresh by continually A/B testing it to ensure we're not removing the "winning" ad.